<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>(on the craft and business of software)</description><title>dorkitude</title><generator>Tumblr (3.0; @dorkitudinal)</generator><link>http://dorkitude.com/</link><item><title>keen io: Don't just make a technology, make a business.</title><description>&lt;a href="http://blog.keen.io/post/17114593870/dont-just-make-a-technology-make-a-business"&gt;keen io: Don't just make a technology, make a business.&lt;/a&gt;: &lt;p&gt;&lt;a class="tumblr_blog" href="http://blog.keen.io/post/17114593870/dont-just-make-a-technology-make-a-business" target="_blank"&gt;keenio&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p class="p1"&gt;A common struggle faced by founding teams is understanding the distinction between creating a &lt;em&gt;technology&lt;/em&gt; and creating a &lt;em&gt;business&lt;/em&gt;. History’s entrepreneurial graveyard is ripe with brilliant, unappreciated inventions — technologies created by talented engineers who, sadly, didn’t know how (or…&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://dorkitude.com/post/17116100688</link><guid>http://dorkitude.com/post/17116100688</guid><pubDate>Sun, 05 Feb 2012 13:56:40 -0800</pubDate></item><item><title>keen io: The Early Early Stage</title><description>&lt;a href="http://blog.keen.io/post/16663334473/the-early-early-stage"&gt;keen io: The Early Early Stage&lt;/a&gt;: &lt;p&gt;&lt;a class="tumblr_blog" href="http://blog.keen.io/post/16663334473/the-early-early-stage" target="_blank"&gt;keenio&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p class="p1"&gt;Hi!&lt;/p&gt;
&lt;p class="p1"&gt;I’m Dan.&lt;/p&gt;
&lt;p class="p1"&gt;&lt;img src="http://media.tumblr.com/tumblr_lyjuh0d8Wc1r6am26.jpg"/&gt;&lt;/p&gt;
&lt;p class="p1"&gt;I have two co-founders. Here’s Kyle:&lt;/p&gt;
&lt;p class="p1"&gt;&lt;img src="http://media.tumblr.com/tumblr_lyj835hsnJ1r1ytkh.jpg"/&gt;&lt;/p&gt;
&lt;p class="p1"&gt;Here’s Ryan:&lt;/p&gt;
&lt;p class="p1"&gt;&lt;img src="http://media.tumblr.com/tumblr_lyj83i7uz91r1ytkh.jpg"/&gt;&lt;/p&gt;
&lt;p class="p1"&gt;We’ve known each other since high school (we’re still good friends with the dude on the left. hi Nate!):&lt;/p&gt;
&lt;p class="p1"&gt;&lt;img src="http://media.tumblr.com/tumblr_lyj83yiFDe1r1ytkh.jpg"/&gt;&lt;/p&gt;
&lt;p class="p1"&gt;And now we’re keen.io.&lt;/p&gt;
&lt;p class="p1"&gt;&lt;img src="http://media.tumblr.com/tumblr_lyj84baqgG1r1ytkh.jpg"/&gt;&lt;/p&gt;
&lt;p class="p1"&gt;We’re a new startup (and I want to heavily emphasize NEW). We’ve…&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://dorkitude.com/post/16992933491</link><guid>http://dorkitude.com/post/16992933491</guid><pubDate>Fri, 03 Feb 2012 14:06:16 -0800</pubDate></item><item><title>The GoDaddy victory is a red herring.</title><description>&lt;p&gt;&lt;em&gt;This post is a response to a (rightfully) celebratory post written by Chris Heald on Google+.  If you didn’t see it, please first read his original post &lt;a href="https://plus.google.com/111996409013825587891/posts/7AMw7gDQ7Bi" target="_blank"&gt;here.&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;That GoDaddy &lt;a href="http://www.godaddy.com/newscenter/release-view.aspx?news_item_id=378&amp;isc=smtwsup" target="_blank"&gt;reversed&lt;/a&gt; its SOPA stance (or at least its PR stance) about SOPA in the wake of our boycott is good news, but it’s also distracting news.  While it does demonstrate that we, the citizens of the righteous internet, can have P&amp;L impact as consumers in the B2B world, the real and massive pro-SOPA culprits have been B2C companies.&lt;/p&gt;

&lt;p&gt;A very small proportion of a normal B2C company’s revenues come from policy-aware internet citizens.   Tactics like the GoDaddy boycott simply will not have an impact (any more than the ongoing boycott of Wal-Mart among the idealistic).&lt;/p&gt;

&lt;p&gt;&lt;em&gt;I don’t want us to get distracted from that fact.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;em&gt;Here are the questions we should be considering.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;What can we do to flex our muscles before the many (far more evil) consumer-facing companies out there?   How do we legally channel our energy into harming their P&amp;L statements in an unequivocally attributable manner?  What about the B2B companies over whose procurement processes we regular citizens have no control?&lt;/p&gt;

&lt;p&gt;The companies of greatest concern should be those with contractual and/or infrastructural lock-in:&lt;/p&gt;

&lt;ul&gt;&lt;li&gt;telecoms like AT&amp;T and Verizon&lt;/li&gt;
&lt;li&gt;ISPs/media pipes like Comcast and Dish Network&lt;/li&gt;
&lt;li&gt;top-down sales companies like Microsoft and Symantec&lt;/li&gt;
&lt;li&gt;conglomerate-monopolies like Adobe and Autodesk&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;Unless and until we find a way to hamstring those attacking monsters, the internet will always be in peril — even if we somehow win this battle like we &lt;em&gt;barely&lt;/em&gt; won the Net Neutrality battle a few short years ago.&lt;/p&gt;</description><link>http://dorkitude.com/post/14691558851</link><guid>http://dorkitude.com/post/14691558851</guid><pubDate>Fri, 23 Dec 2011 15:08:00 -0800</pubDate></item><item><title>Klout's Score Decay Problem  (Do I really have more Klout than Hipster Hacker?)</title><description>&lt;p&gt;&lt;a href="http://klout.com" target="_blank"&gt;Klout&lt;/a&gt; is a service that tries to distill your online influence (mostly your Twitter influence) down to a number.&lt;/p&gt;

&lt;p&gt;But I believe their scoring algorithm is profoundly broken, because it puts an undue emphasis on recency.  With Klout, it’s not “what have you done?”, but “what have you done lately?”  I believe recency should be weighed &lt;em&gt;much&lt;/em&gt; lower than they weigh it today — it might even be a counter-signal!&lt;/p&gt;

&lt;p&gt;To demonstrate the problem, let’s look at two accounts with similar audience profiles (software developers and startup geeks).  One is my personal account (&lt;a href="https://twitter.com/dorkitude" target="_blank"&gt;@dorkitude&lt;/a&gt;), and the other is a popular comedy account, Hipster Hacker (&lt;a href="https://twitter.com/hipsterhacker" target="_blank"&gt;@hipsterhacker&lt;/a&gt;), which is also geared toward programmers.&lt;/p&gt;

&lt;p&gt;I tweet pretty sporadically, but I haven’t been as active as usual over the last three to six months (although I’ve gotten better in December).  My Klout score was as high as &lt;em&gt;62&lt;/em&gt; when I attended a party at their headquarters ~7 months ago.&lt;/p&gt;

&lt;p&gt;Hipster Hacker tweets very &lt;a href="https://twitter.com/hipsterhacker" target="_blank"&gt;sparingly&lt;/a&gt;, and he has been &lt;em&gt;particularly&lt;/em&gt; inactive over the last three months, posting only three total tweets during that period.  The highest I’ve ever seen his Klout score was &lt;em&gt;69&lt;/em&gt;, also ~7 months ago.&lt;/p&gt;

&lt;p&gt;At the time of this writing, &lt;a href="https://twitter.com/dorkitude" target="_blank"&gt;@dorkitude&lt;/a&gt; has:&lt;/p&gt;

&lt;ul&gt;&lt;li&gt;1,453 followers&lt;/li&gt;
&lt;li&gt;8,814 tweets&lt;/li&gt;
&lt;li&gt;50 Klout&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;And &lt;a href="https://twitter.com/hipsterhacker" target="_blank"&gt;@hipsterhacker&lt;/a&gt; has:&lt;/p&gt;

&lt;ul&gt;&lt;li&gt;9,912 followers&lt;/li&gt;
&lt;li&gt;89 tweets&lt;/li&gt;
&lt;li&gt;42 Klout&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;Both Klout scores have decayed (and Hipster Hacker’s far more than mine), but it should be obvious whose tweets &lt;em&gt;actually&lt;/em&gt; have more influence.&lt;/p&gt;

&lt;p&gt;Even if we ignore the 7x advantage in sheer follower count, &lt;a href="https://twitter.com/hipsterhacker" target="_blank"&gt;@hipsterhacker&lt;/a&gt; has a ridiculously high follower-to-tweet ratio of 111.4 to 1, while &lt;a href="https://twitter.com/dorkitude" target="_blank"&gt;@dorkitude’s&lt;/a&gt; is a paltry 0.165 to 1.  His &lt;a href="https://twitter.com/#!/hipsterhacker/status/57492539883798528" target="_blank"&gt;most retweeted single tweet&lt;/a&gt; was retweeted &lt;em&gt;1172 times&lt;/em&gt; and &lt;a href="https://twitter.com/#!/hipsterhacker/status/78530718464094210" target="_blank"&gt;number two&lt;/a&gt; &lt;em&gt;768 times&lt;/em&gt;.  Meanwhile all of my tweets &lt;em&gt;combined&lt;/em&gt; have been retweeted around 1200 times, according to my &lt;a href="http://klout.com/dorkitude" target="_blank"&gt;Klout profile&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;If anything, Hipster Hacker’s tweets have garnered &lt;em&gt;more&lt;/em&gt; attention on average as they have grown more scarce, precisely &lt;em&gt;because&lt;/em&gt; they have grown more scarce:  people aren’t used to seeing his name jamming their feeds, so they perk up when they see him writing again.&lt;/p&gt;

&lt;p&gt;I’ll close with two questions:&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;1. Has anyone else seen this pattern on Klout?  Counterexamples?&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;2.  What does Klout’s business model look like?  Is there a core business incentive to make the algorithm as good as possible, or just good enough?&lt;/strong&gt;&lt;/p&gt;

&lt;div class="indent italic"&gt;
&lt;p&gt;
That’s a mouthful, so I should explain what I mean.
&lt;/p&gt;
&lt;p&gt;
Google had a business incentive to make Gmail as good as possible, because their procurement pattern is bottom-up: usage decisions are made by end users.
&lt;/p&gt;
&lt;p&gt;
On the other hand, Microsoft had little need to strive for greatness at the product level with Exchange and Outlook (and most MS products), because their procurement pattern is top-down:   usage decisions are made by disconnected, UX-immune executives.  To be clear, Exchange’s &lt;em&gt;sales&lt;/em&gt; teams had an incentive to be as good as possible, but for the product itself, “good enough” was clearly, well, good enough.
&lt;/p&gt;
&lt;/div&gt;</description><link>http://dorkitude.com/post/14690919003</link><guid>http://dorkitude.com/post/14690919003</guid><pubDate>Fri, 23 Dec 2011 14:54:46 -0800</pubDate></item><item><title>It will be bittersweet to leave you.</title><description>&lt;img src="http://29.media.tumblr.com/tumblr_lwoeyhsCYD1qhuclzo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;It will be bittersweet to leave you.&lt;/p&gt;</description><link>http://dorkitude.com/post/14687449633</link><guid>http://dorkitude.com/post/14687449633</guid><pubDate>Fri, 23 Dec 2011 13:42:00 -0800</pubDate></item><item><title>How to make Command-G behave sanely in the new iTerm (iTerm2)</title><description>&lt;p&gt;On a Mac, when you press ⌘G, it normally means &lt;em&gt;Find Next (the next occurrence below my current location)&lt;/em&gt;, and when you press ⇧⌘G, it means &lt;em&gt;Find Previous (the next occurrence above my current location&lt;/em&gt; .&lt;/p&gt;

&lt;p&gt;In iTerm (as of the &lt;a href="http://code.google.com/p/iterm2/downloads/detail?name=iTerm2-beta2.zip&amp;can=4" target="_blank"&gt;iTerm2 Beta 2 release&lt;/a&gt;), the direction is reversed: to “Find Next” means to search upward and to “Find Previous” means to search downward.&lt;/p&gt;

&lt;p&gt;If this drives you crazy like it does me, you can fix it!&lt;/p&gt;

&lt;p&gt;Go to &lt;em&gt;Preferences-&gt;Keys&lt;/em&gt; and create two custom Global Shortcut Keys:&lt;/p&gt;

&lt;ol&gt;&lt;li&gt;Map ⇧⌘G to &lt;em&gt;“Select Menu Item…”-&gt;”Find Next”&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;Map ⌘G to &lt;em&gt;“Select Menu Item…”-&gt;”Find Previous”&lt;/em&gt;&lt;/li&gt;
&lt;/ol&gt;&lt;p&gt;Here’s a &lt;a href="http://drktd.com/CofH" target="_blank"&gt;screenshot&lt;/a&gt; of my settings:
&lt;a href="http://drktd.com/CofH" target="_blank"&gt;&lt;img src="http://media.tumblr.com/tumblr_lwmtak5dGM1qgt2bq.png" alt="dorkitude's iTerm Key settings"/&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;em&gt;voilà!&lt;/em&gt;&lt;/p&gt;</description><link>http://dorkitude.com/post/14643882104</link><guid>http://dorkitude.com/post/14643882104</guid><pubDate>Thu, 22 Dec 2011 17:01:35 -0800</pubDate></item><item><title>Alfred Extension:  Copy the Apple command symbol (⌘) to your clipboard</title><description>&lt;p&gt;I occasionally find myself wanting to enter the symbol for the Mac “Command” Key into something I’m writing, such as documentation, tweets, IM conversations, or this blog post.&lt;/p&gt;

&lt;p&gt;I got tired of googling or having to launch a separate app.&lt;/p&gt;

&lt;p&gt;Enter &lt;a href="http://alfredapp.com" target="_blank"&gt;Alfred&lt;/a&gt; for Mac!&lt;/p&gt;

&lt;p&gt;I made a simple extension for Alfred called &lt;em&gt;Copy Command Key to Clipboard&lt;/em&gt;, which you can download &lt;a href="https://github.com/dorkitude/Alfred-Hacks/blob/master/binaries/Copy%20Command%20Key%20to%20Clipboard.alfredextension?raw=true" target="_blank"&gt;here&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;Once it’s installed, you can just type this into Alfred:&lt;/p&gt;

&lt;pre&gt;&lt;code&gt;commandkey
&lt;/code&gt;&lt;/pre&gt;

&lt;p&gt;…and the script will put the &lt;strong&gt;⌘&lt;/strong&gt; symbol in your clipboard.  &lt;em&gt;Now paste away!&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;You can check out the amazing source code &lt;a href="https://github.com/dorkitude/Alfred-Hacks/blob/master/source/Copy%20Command%20Key%20to%20Clipboard.scpt" target="_blank"&gt;here&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;Also, you might like some of my other Alfred extensions, which you can check out on GitHub &lt;a href="https://github.com/dorkitude/Alfred-Hacks" target="_blank"&gt;here&lt;/a&gt;.&lt;/p&gt;</description><link>http://dorkitude.com/post/14642407687</link><guid>http://dorkitude.com/post/14642407687</guid><pubDate>Thu, 22 Dec 2011 16:32:00 -0800</pubDate></item><item><title>Adobe AIR  (Write Once, Suck Anywhere)</title><description>&lt;p&gt;If you’re deploying a consumer-facing app with Adobe AIR, you’re making a mistake.&lt;/p&gt;

&lt;p&gt;AIR makes it look like either (A) you don’t have the taste to distinguish good UX from bad, or (B) you &lt;em&gt;can&lt;/em&gt; tell how bad/mushy/laggy AIR feels, but you don’t care enough about your users to give them something better.&lt;/p&gt;

&lt;p&gt;I’m looking at you, &lt;a href="http://hipchat.com" target="_blank"&gt;HipChat&lt;/a&gt;.&lt;/p&gt;</description><link>http://dorkitude.com/post/14333730911</link><guid>http://dorkitude.com/post/14333730911</guid><pubDate>Fri, 16 Dec 2011 17:49:00 -0800</pubDate></item><item><title>Hacker News and negativity vs. productivity</title><description>&lt;p&gt;Recently I released a Python &lt;a href="http://github.com/dorkitude/dstruct" target="_blank"&gt;library&lt;/a&gt; called dstruct, and I &lt;a href="http://news.ycombinator.com/item?id=3273812" target="_blank"&gt;submitted&lt;/a&gt; it to Hacker News in the middle of the night.&lt;/p&gt;

&lt;p&gt;In the morning, I awoke to find it had achieved enviable frontpage status on HN, but to unenviable reception:  every single comment was negative!&lt;/p&gt;

&lt;p&gt;I was pretty bummed!  Then I realized dstruct had something like 5x as many watchers (and lord knows how many checkouts) on GitHub as there were naysayers on Hacker News.&lt;/p&gt;

&lt;p&gt;Guess someone found it useful :)&lt;/p&gt;</description><link>http://dorkitude.com/post/14142229282</link><guid>http://dorkitude.com/post/14142229282</guid><pubDate>Mon, 12 Dec 2011 16:56:59 -0800</pubDate></item><item><title>The Venmo app is SO good</title><description>&lt;p&gt;I just wanted to throw some love to the people behind Venmo.  It’s rare for a company to find someone who understands design at the intuitive level.  It’s rarer still for the company to recognize this and grant the person(s) true authority.&lt;/p&gt;

&lt;p&gt;I’m notoriously picky when it comes to the interaction design of the products I use.&lt;/p&gt;

&lt;p&gt;&lt;a href="http://itunes.apple.com/us/app/venmo/id351727428?mt=8" target="_blank"&gt;Venmo for iPhone&lt;/a&gt; is the rare app that triggers nothing in me but pure joy.&lt;/p&gt;

&lt;p&gt;It’s clean, simple, and solves a ubiquitous pain point (albeit perhaps in an &lt;a href="http://blog.dorkitude.com/post/14122450844/is-venmo-sustainable" target="_blank"&gt;unsustainable&lt;/a&gt; way).  I’m rooting for these guys!&lt;/p&gt;</description><link>http://dorkitude.com/post/14122945683</link><guid>http://dorkitude.com/post/14122945683</guid><pubDate>Mon, 12 Dec 2011 09:55:00 -0800</pubDate></item><item><title>Is Venmo sustainable?</title><description>&lt;p&gt;&lt;a href="http://venmo.com" target="_blank"&gt;Venmo&lt;/a&gt; is a beautiful service.  It lets me send money to a friend or charge him/her money with just their mobile number.  It allows groups of two or more friends to settle up debts over things like rent, utilities, movie tickets, bar tabs, and restaurant bills, all without the need for an IOU service as a middle-man.&lt;sup id="fnref:p14122450844-1"&gt;&lt;a href="#fn:p14122450844-1" rel="footnote" target="_blank"&gt;1&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;

&lt;p&gt;In SF, most of my friends have been accomplishing this via &lt;a href="http://squareup.com" target="_blank"&gt;Square&lt;/a&gt; for a year or so.  In fact, I’ve used my Square device &lt;em&gt;exclusively&lt;/em&gt; for these sorts of settle-up chores — all of which I have been absorbed by Venmo.&lt;/p&gt;

&lt;ol&gt;&lt;li&gt;&lt;p&gt;My buddy and I don’t need to be in the same spot physically, with a physical credit card and a physical Square card reader.&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;em&gt;Venmo does this without charging fees!&lt;/em&gt;&lt;/p&gt;&lt;/li&gt;
&lt;/ol&gt;&lt;p&gt;It’s this second point that worries me.  I gather that Venmo is just eating the credit card fees, which for Visa currently range from &lt;code&gt;five cents plus 1.15%&lt;/code&gt; to &lt;code&gt;10 cents plus 2.7%&lt;/code&gt;.&lt;sup id="fnref:p14122450844-2"&gt;&lt;a href="#fn:p14122450844-2" rel="footnote" target="_blank"&gt;2&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;

&lt;p&gt;If this is the case, how long can they keep it up?  If it’s not the case, how are they covering costs?&lt;/p&gt;

&lt;p&gt;-kw&lt;/p&gt;

&lt;hr&gt;&lt;h2&gt;Footnotes&lt;/h2&gt;

&lt;div class="footnotes"&gt;
&lt;hr&gt;&lt;ol&gt;&lt;li id="fn:p14122450844-1"&gt;
&lt;p&gt;In fact, I &lt;a href="https://twitter.com/#!/getiou/status/144176504849444864" target="_blank"&gt;shut down&lt;/a&gt; an &lt;a href="http://twitter.com/getiou" target="_blank"&gt;IOU side project&lt;/a&gt; of my own, after just a few days days of experiencing Venmo… much to the chagrin of our &lt;a href="https://twitter.com/#!/sbarnea/status/144182909157388288" target="_blank"&gt;overseas followers&lt;/a&gt;. &lt;a href="#fnref:p14122450844-1" rev="footnote" target="_blank"&gt;↩&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;

&lt;li id="fn:p14122450844-2"&gt;
&lt;p&gt;Source: 
&lt;a href="http://usa.visa.com/merchants/operations/interchange_rates.html" target="_blank"&gt;Visa U.S.A.&lt;/a&gt; &lt;a href="#fnref:p14122450844-2" rev="footnote" target="_blank"&gt;↩&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;

&lt;/ol&gt;&lt;/div&gt;</description><link>http://dorkitude.com/post/14122450844</link><guid>http://dorkitude.com/post/14122450844</guid><pubDate>Mon, 12 Dec 2011 09:39:00 -0800</pubDate><category>apps</category><category>iou</category><category>credit</category><category>business model</category><category>mobile</category><category>apps</category></item><item><title>Jobs</title><description>&lt;p&gt;When I was 15, I met you through a Noah Wiley role in “Pirates of Silicon Valley”. Within minutes, this character named Jobs began a pattern that the real you will continue forever, a pattern of inspiration that only a kindred spirit could ignite.&lt;/p&gt;

&lt;p&gt;By the time I was 25, you had ascended to the top of my list of personal heroes, because you combined so many of their traits: A limitless ambition for the human future like Da Vinci’s, blessed with the poetic insight of Carl Sagan and the supreme design empathy of Donald Norman. Your passion for progress was Edisonian, for
excellence Jordan-esque.&lt;/p&gt;

&lt;p&gt;You thought in possibilities rather than in realities, and you recognized that inherited wisdom is no wisdom at all.&lt;/p&gt;

&lt;p&gt;You did not know me, but I will miss you forever.&lt;/p&gt;</description><link>http://dorkitude.com/post/11144107996</link><guid>http://dorkitude.com/post/11144107996</guid><pubDate>Fri, 07 Oct 2011 09:58:35 -0700</pubDate></item><item><title>A rational defense of the new Facebook homepage design</title><description>&lt;p&gt;I happen to like the new FB homepage quite a bit, because I believe it solves a major problem for all of us.&lt;/p&gt;

&lt;p&gt;The old layout forced people to choose between these behaviors:&lt;/p&gt;

&lt;ol&gt;&lt;li&gt;In Top News: See only what The Golden Algorithm denotes as worthy, and embrace it as a benevolent and wise lord.&lt;/li&gt;
&lt;li&gt;In Recent News: See everything Twitterstyle, in a time-oriented firehose, without any benefit of the Algorithm.**&lt;/li&gt;
&lt;li&gt;Constantly switch between them, restless in either imperfect state.&lt;/li&gt;
&lt;/ol&gt;&lt;p&gt;Of course, (3) is preferable from a consumption standpoint, but it’s far less preferable from an interaction standpoint. Because the desired consumption path was the interaction path of &lt;em&gt;most&lt;/em&gt; resistance, only the most savvy and/or the most ADHD followed the route that we should all prefer everyone to follow.&lt;/p&gt;

&lt;p&gt;The far more typical route was (1), and (1) has a serious groove/rut problem (the so-called “local maximum problem”): Since The Golden Algorithm highlights content that is like content with which you’ve interacted the most, and since you have a far greater chance of interacting with the content surfaced by the Algorithm, everyone’s Top News view became a bit of a rut, interacting with the same small group of people and small spectrum of content types.&lt;/p&gt;

&lt;p&gt;This change has been met with the usual wailing and gnashing of teeth on Facebook (as we should all by now expect from any change, to the exact extent that the change is noticeable, not “good” or “bad”).  I look forward to considering a rational assault on the new design, but so far all I’ve heard is whining from people who hate change.&lt;/p&gt;

&lt;p&gt;&lt;em&gt;(**) a parse nightmare, for instance, since I grew up in the Bible Belt and I don’t happen to share most of the opinions posted there&lt;/em&gt;&lt;/p&gt;</description><link>http://dorkitude.com/post/10481943131</link><guid>http://dorkitude.com/post/10481943131</guid><pubDate>Wed, 21 Sep 2011 08:30:00 -0700</pubDate></item></channel></rss>

